Cell phones are everywhere. More specifically, smart phones are everywhere, and they bring a world of information and opportunity to the palm of any hand. Long gone are the days when you had to wait to get home or to the office to sit in front of a computer for your online communication. People are on the go, taking their powerful devices along for the ride to bring an unprecedented level of connectivity. If your business website is optimized, you put your company right where it needs to be – easily accessible for any current or future customer at any time and any place.
Unfortunately, some businesses are still under the belief that optimizing the company website involves more costs than rewards. Research says otherwise.
According to recent a Pew Research Center report:*
- 91% of American adults have a cell phone
- 55% of American adults have a smart phone
- 63% of adult cell phone owners use their phones to go online
Simply, today’s businesses can’t afford to miss out by not providing this rapidly growing base of mobile web users with an optimal experience. That’s why smart website owners are taking the steps to ensure that their website is optimized for smart phone display.
Still not convinced?
If the growing number of mobile web users alone is not reason enough to convince website owners to embrace the mobile web, here are some other advantages worth considering:
Mobile browsers are the fastest growing usage segment of the internet today.
The statistics above are rather telling – and these numbers are trending upward each month. Getting onboard now means meeting the people that are already taking advantage of the technology, and welcoming those who may just be getting started to do so. Believe me, no business wants to forego this growing segment of the population.
Mobile users are significantly more likely to purchase online compared to desktop users.
A mobile website can be accessed anywhere, any time. This level of connectivity leads to more time to browse your products and/or services when on the go. Consider your mobile website as a 24/7 checkout lane for consumers to buy directly from your inventory wherever they may be.
Consumers frequently use mobile browsers to price compare and search for coupons while shopping in a store.
Mobile-optimized websites significantly improve user experience and satisfaction even when they are in your store. This makes a positive, lasting impression for your customers. Offering specials, discounts and coupons to your mobile web visitors will make them more likely to come by and take advantage of your deals.
Mobile friendly sites that provide maps and directions increase visitors to retail locations.
A mobile website allows user-engaging features such as click-to-call, mapping functions, etc. Additionally, if you are a small business, mobile is particularly significant since more visitors will find your site through location-aware technology that connects users to your website when they are in immediate geographic proximity.
It’s Time to Get Started!
If your business depends on attracting customers and boosting sales, having a mobile-optimized website can do wonders. If you’re ready to take the step to in-the-hand accessibility, we’re here to help. Grapevine Communications provides the design, coding and layout services you need to get started and get mobilized. Remember, the longer you wait, the more you’re missing out!