Founded in 1926, Sarasota Yacht Club (SYC) is a private, year-round yacht club rich in history, home to one of Sarasota’s premier private memberships and a favorite port of call for reciprocal members from around the world. Beyond its renowned boating and social traditions, the club is deeply committed to making a difference in the community through SYC Cares, its philanthropic arm dedicated to supporting charitable initiatives and local youth. Seeking to elevate awareness of these efforts while highlighting the exceptional experiences available to members, SYC selected Grapevine as its strategic public relations partner.
Since 2019, Grapevine has developed and executed public relations strategies that help tell the club’s story. Working closely with the SYC team, we have promoted key milestones and initiatives, from the club’s 100th anniversary celebration to SYC Cares programs and events, while brainstorming and identifying opportunities to strengthen media coverage and reinforce the club’s presence throughout the region.