Meredith Dropkin

Grapevine Communications Signs New Clients and Named Again One of
Top 25 Ad Agencies in Southwest Florida

Sarasota, Florida – February 12, 2013 – Grapevine Communications, the area's leading full-service advertising, marketing and public relations agency, is pleased to announce the recent addition of Freedom Boat Club, First America Bank and Monarch Asset Management to its growing roster of clients. The agency also was recognized last month by the Tampa Bay Business Journal as one of the "Top 25 Ad Agencies in Southwest Florida."

"Our creative team is looking forward to developing compelling campaigns that will help drive the success of our new clients," said Grapevine Founder and President Angela Massaro-Fain. "And we're proud to be the only Sarasota-Manatee agency named one of the Top 25 Ad Agencies in Southwest Florida for nine years in a row."

Freedom Boat Club is the world's largest members-only boating club. From one Sarasota location in 1989, the company has grown to 61 franchises throughout the United States. Grapevine is creating a national advertising media strategy and developing a marketing plan to support corporate growth and increase the number of franchise locations. The plan will include print and broadcast advertising, print collateral, direct mail, email blasts, public relations initiatives and more. Grapevine will also provide marketing support and materials to Freedom Boat Club franchises.

"We selected Grapevine because they are a full-service agency, they are large enough and have the capacity to accomplish everything we need, yet small enough that we know we will not get lost," said John Giglio, President of Freedom Boat Club. "We know Grapevine will meet our objectives and deadlines."

First America Bank is a locally owned and operated community bank with five locations in Bradenton, Ellenton, Osprey, Palmetto and Sarasota. Grapevine will provide branding, advertising media strategy, ad campaigns, marketing collateral, public relations initiatives, website redesign, and radio and TV advertising, with the goal of building strong customer relationships and positioning First America Bank as the area's premier community bank.

"We hired Grapevine to assist with our growth plans," said Allen Langford, President of First America Bank. "With their marketing expertise and creativity, they understand our bank and how we need to communicate with our customers."

Monarch Asset Management is a registered investment advisor offering fee-based financial services to high net worth clients. The new firm chose Grapevine to develop a brand name and logo, design and implement a website, and create a public relations and marketing campaign.

"After thoughtfully weighing the alternatives to market our business, we found a clear solution in Grapevine Communications. They continue to impress in their ability to turn our vision into reality," said Brian Zeitz, Managing Partner of Monarch Asset Management.

"We're pleased to add to our already diverse roster of clients," said John Fain, Grapevine's Executive Vice President and Partner. "As the economy continues to improve, our clients are moving forward with marketing strategies that include a variety of advertising, marketing and public relations initiatives. We're ready and capable of helping them reach the next level of success."

Grapevine Communications provides full-service advertising, marketing and public relations services to clients nationwide. The firm is the most award-winning advertising agency in Sarasota, Florida, and the surrounding areas. For more information on Grapevine Communications, contact Shaunna Norris ( at 941-351-0024 or visit the website at