Meredith Dropkin

Leading Social Media Expert Joins Grapevine Communications Staff Shelby Isaacson to serve as agency’s Social Media & Public Relations Manager

Grapevine Communications, the area’s leading full-service advertising, marketing and public relations agency, is pleased to announce the hiring of Shelby Isaacson as Social Media & Public Relations Manager. “Marketing channels have become more diverse and demand new levels of expertise to maintain effectiveness,” said Angela Massaro-Fain, Founder and President of Grapevine Communications. “With her extensive experience in marketing and social media relations, Shelby is primed to help us leverage the capabilities of powerful online, print and broadcast platforms for the benefit of our clients.”

Isaacson graduated with a Bachelor of Arts in English literature and culture from Ellis College located in New York City. Prior to joining Grapevine, she served as Social Media Marketing Director for an internationally recognized marketing and technology firm that caters to the floral industry. In this role, Isaacson interacted with a global audience and developed the ability to adapt to varying company cultures to craft messages and promotions unique to each client. Isaacson was responsible for tripling the Facebook fanbase of the company’s largest account to achieve more than 33,000 followers in just over one year. 

Isaacson’s background also includes entrepreneurial and creative talents, as she established and operated a nationally recognized grassroots marketing firm that specialized in assisting authors. She also enjoyed a position as Marketing Director for a boutique publishing company. As Social Media & Public Relations Manager with Grapevine, Isaacson develops, manages, implements and tracks all public relations and social media campaigns on behalf of the agency and its clients. 

Grapevine Communications provides full-service advertising, marketing and public relations services to clients nationwide. The firm is the most award-winning advertising agency in Sarasota, Florida, and the surrounding areas. For more information on Grapevine Communications, contact Shaunna Norris ( at 941-351-0024 or visit the website at


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