Shauna Norris

Kobernick-Anchin-Benderson Unveils New Name and Branding

R L Stacy Prouty Scott Anderson and Heidi Brown celebrate Kobernick Anchin Bendersons new name and brand Aviva 1k

Kobernick-Anchin-Benderson, a landmark senior living community in Sarasota since 1993, unveiled its new name – Aviva: A Campus for Senior Life – and brand identity at an exclusive, invitation-only event held on Wednesday, October 26, 2016.

The special celebration was held in the grand rotunda where more than 200 guests, including residents of Aviva, board members, local business leaders, public officials and media, were in attendance to experience the launch of the new logo and name.

“This is truly a new, exciting day for our community,” said Heidi Brown, CEO of Aviva. “The name 'Aviva' captures the essence of the sense of renewal, connectivity and infinite possibilities that residents feel living here. While we are proud of our long history as trailblazers in Sarasota senior living, we are delighted to celebrate the 'rebirth' of our community and our steadfast commitment to the seniors and families we serve.”

The word “Aviva” in Hebrew means spring, which reflects the organization’s commitment to providing high-quality independent living, assisted living, memory care, skilled nursing & rehabilitation. The community’s new tagline – Experience The Possibilities – stands as an invitation for seniors to experience all the exceptional lifestyles, compassionate care and world-class support available throughout the Aviva campus.

Aviva is now the overarching campus name, but the donor names for buildings and levels of living will endure, such as: Kobernick Independent Living, Anchin Assisted Living and Memory Care, and Benderson Skilled Nursing & Rehabilitation.  

“Our new branding represents our dedication to excellence in senior living, builds market recognition and reinforces the trust we’ve earned from our residents and their families,” said Randy Mallitz, Chairman of Aviva’s Operating Board. “This was the dream of our founders, who believed that in the right environment every individual can maximize his or her potential. Our promise is to continue this dream, and to provide our residents with programs, services and campus enhancements that significantly improve the quality of life.” Accompanying the community’s re-branding are $1.4 million in sweeping updates, renovations and improvements in amenities and campus grounds, with a second phase of enhancements to include an integrated center for health and wellness and a multipurpose venue anticipated to hold more than 225 people for resident and community events. The community also unveiled a new website,, to serve as an educational resource for prospective residents and their families. 

On Sunday, November 6, 2016 from 1:00 p.m. to 4:00 p.m. at 1951 N. Honore Avenue on Sarasota the community will host a special Open House event. Aviva extends an invitation to the community for an exclusive first look at the renovations and improvements they have made to their beautiful campus. Enjoy live music, delicious pastries, private tours, prizes and giveaways during this unique event. Call the Senior Living Specialists at 941-225-8369 for questions about the Open House.   

About Aviva: A Campus for Senior Life
Founded on traditional Jewish values such as a reverence for life and a belief in its dignity, Aviva is Sarasota’s only rental senior living community offering the full continuum: Kobernick Independent Living, Anchin Assisted Living and Memory Care, and Benderson Skilled Nursing & Rehabilitation. Nestled in The Meadows in the heart of Sarasota, the beautiful, park-like campus was designed for residents of all faiths to be safely at home while enjoying family and friends, fun activities, luxury amenities, innovative programs and on-site healthcare services. Aviva is a 501(c)3 not-for-profit organization as established in 1993 by the Sarasota-Manatee Jewish Housing Council, Inc. For more information, visit

Grapevine Communications provides full-service advertising, marketing and public relations services to clients nationwide. The firm is the most award-winning advertising agency in Sarasota, Florida, and the surrounding areas. For more information on Grapevine Communications, contact Shaunna Norris ( at 941-351-0024 or visit the website at