Grapevine Communications Presents Charitable Donation to 2014 Christmas Card Campaign Winner Manatee Children's Services receives funds resulting from Facebook-based promotion
Sarasota, Florida – February 5, 2015 – Grapevine Communications – the area's leading full-service advertising, marketing and public relations agency – was pleased to present Manatee Children's Services with a donation of $1,400 on Tuesday, February 3, 2015, at the firm's Sarasota office at 5201 Paylor Lane. The generous contribution was a result of Grapevine's 2014 Christmas "Santa Lineup" campaign, a Facebook-based contest involving all employees and a range of clever Claus costumes. "The holiday season is an important time for local non-profits," said Angela Massaro-Fain, Founder and President of Grapevine Communications. "Our goal with the Santa Lineup was to inspire our friends, families and the community to learn more about these worthwhile causes, while having some fun along the way."
Designed to complement Grapevine's 2014 Christmas Card, the Santa Lineup campaign required each staff member to dress as either a naughty or a nice Santa Claus and select a local charity to support. The firm then posted individual pictures of the Santas to Grapevine's Facebook page at http://grapeinc.com/xmas2014 and encouraged people to vote for their favorite with a "Like." Voting ended on Christmas Eve. When the results were tallied, the project reached over 12,055 Facebook users and garnered more than 7,280 photo views and 1,720+ likes, comments and shares. Art Director Lisa Grasso – or "Cupcake Santa" – received the most votes with 180 likes.
The winning charity chosen by Grasso was Manatee Children's Services. Manatee Children's Services was founded in 1977 by a group of concerned Manatee County residents who identified an unmet community need, temporary housing for children who had been removed from unsafe homes. Since 1977, the organization has grown to 12 different programs and continues to provide the entire Suncoast Region with essential services. "We are so thankful to Lisa and Grapevine for recognizing our organization and presenting this gift of support," said Danielle Foster, Vice President of Family Services with Manatee Children's Services. "With their help, we will continue our work of improving the quality of life for children in need."
Grapevine Communications provides full-service advertising, marketing and public relations services to clients nationwide. The firm is the most award-winning advertising agency in Sarasota, Florida, and the surrounding areas. For more information on Grapevine Communications, contact Shaunna Norris (SNorris@grapeinc.com) at 941-351-0024 or visit the website at www.grapeinc.com.