Meredith Dropkin

Grapevine Communications Expands Staff & Promotes Key Employee

John ButzkoSarasota, FL - January 19, 2016 - Grapevine Communications, the area’s leading full-service advertising, marketing and public relations agency, proudly announces the promotion of a key staff member and the recent hire of social media/public relations professional to support the expanding team. John Butzko, who has served as the company’s copywriter since 2013, was named the Director of Communications. Carine Kowalik joined Grapevine as Social Media & PR Associate to work alongside Social Media & Public Relations Manager Shelby Isaacson.

A graduate of the University of Central Florida with a Bachelor’s degree in Organizational Communication, Butzkojoined Grapevine as copy and PR manager and quickly became the firm’s head copywriter. In this role, Butzko has demonstrated exceptional abilities in the execution of compelling copy for the range of industries served by Grapevine, and has garnered multiple industry awards along the way. As Director of Communications, Butzko’s duties include: overseeing public relations and social media initiatives; developing client and corporate communication strategies; sustaining Grapevine’s reputation for quality, creativity, reliability and client satisfaction; writing communication sent to the public on behalf of Grapevine and its clients; and serving as content creator and editor for news releases and materials, online content, print advertisements, marketing collateral, broadcast media, etc.

“John Butzko has been a key part of Grapevine’s success, and we are elated to promote him to Director of Communications,” said Angela Massaro- Fain, Founder and President of Grapevine Communications. “We are confident that John will play an intricate role in continuing to provide exceptional materials for Grapevine’s ever-expanding clientele.” 

Currently an MBA candidate at the University of Florida in the Working Professionals program, Kowalik holds bachelor’s degrees in Music Business and Bassoon Performance from the Crane School of Music at SUNY Potsdam, graduated Magna Cum Laude in 2010. With over six years of experience in public relations, marketing strategy and event production, Kowalik has worked on both the east and west coasts in the music, sports and entertainment industries, and has curated social media content for global audiences. 

Grapevine Communications provides full-service advertising, marketing and public relations services to clients nationwide. The firm is the most award-winning advertising agency in Sarasota, Florida, and the surrounding areas. For more information on Grapevine Communications, contact Shaunna Norris ( at 941-351-0024 or visit the website at