Meredith Dropkin

Grapevine Communications Chosen by Manasota Air Conditioning Contractors Association for New Brand and Optimized Website Enhanced Marketing Features Unveiled at Monthly Membership Event

Grapevine Communications, the area’s leading full-service advertising, marketing and public relations agency, announced the successful unveiling of the new official logo and the optimized website for Manasota Air Conditioning Contractors Association (MACCA). The updated materials were presented to MACCA members at the organization’s monthly dinner meeting on May 5, 2015. “With their renowned creative talents and proven record of cross-industry success, Grapevine was an easy choice as the agency to revamp our logo and website,” said Keith Martin, president of MACCA. “We’re thrilled with the results and look forward to introducing our new image and online capabilities to the public.” 

The advertising firm, known for its award-winning work, engages the latest proficiencies and online applications to bring ease of navigation, company-specific branding, continuity across multiple platforms and SEO-friendly content to its website creation and enhancement services. In its web project with MACCA, Grapevine developed components that help build MACCA’s membership base, while promoting the organization’s ongoing initiative stressing the importance of working with a licensed contractor for all Heating, Ventilating, and Air Conditioning (HVAC) issues. The newly installed features include helpful consumer tips for heating and cooling systems, search functions to assist in finding and selecting licensed contractors, and ways to report an unlicensed contractor. 

In addition, Grapevine reconfigured MACCA’s website responsive design, allowing scalability for all mobile devices, including tablets and cell phones. “We were tasked with developing a fresh, contemporary look and feel for the MACCA brand and website, along with incorporating a number of features to enhance site usability,” said Grapevine Founder and President Angela Massaro-Fain. “Ultimately, we achieved our goal by creating a logo that both moves the organization forward and complements the MACCA website’s newly improved functionality and visitor experience.”

The MACCA organization has been active for over twenty years working on behalf of licensed HVAC contractors. MACCA's mission statement is the guiding principle of the association: “To better the quality and public image of the HVAC industry through the proper training of apprentices and to promote excellence, knowledge and support within the HVAC industry.” MACCA is an affiliated chapter of the Florida Refrigeration Air Conditioning Contractors Association (FRACCA)

Visit the new, Grapevine-designed website for MACCA at

Grapevine Communications provides full-service advertising, marketing and public relations services to clients nationwide. The firm is the most award-winning advertising agency in Sarasota, Florida, and the surrounding areas. For more information on Grapevine Communications, contact Shaunna Norris ( at 941-351-0024 or visit the website at