176K+ Clicks from Digital Marketing
Awesome Job!
Generation is a nonprofit organization dedicated to helping people build meaningful careers through free job training and employment programs. Looking to launch its U.S. marketing efforts, Generation partnered with Grapevine Communications to develop a strategy that would introduce its mission, increase awareness and connect prospective students with pathways to meaningful careers.
Working closely with the Generation team, Grapevine developed campaigns across digital advertising, social media, radio and creative services, helping introduce the organization’s mission to communities across the country.
Getting to Work
What began as a campaign to introduce Generation’s mission quickly expanded into something much larger. As the partnership evolved, Grapevine was entrusted with developing recruitment marketing campaigns that connected job seekers with employment opportunities offered by some of the world’s most recognized employers.
Working alongside Generation, our team developed recruitment marketing campaigns supporting organizations including:
Those campaigns reached audiences in major markets across the United States, helping connect employers with qualified talent while demonstrating Grapevine’s ability to execute recruitment marketing efforts at a national scale.
- New York
- San Francisco
- Sacramento
- Miami
- Jacksonville
- New Orleans
- Dallas, Seattle
- St. Louis
- Washington, D.C.
- Birmingham
- Atlanta
- Baltimore
- Las Vegas
- Memphis
- Cleveland
- and beyond
Digital Results at Work
Generation launched its U.S. marketing efforts with Grapevine in 2018, supporting a single location. Over the next four years together, that marketing footprint expanded to 16 locations nationwide.
21,500,000
Impressions
176,000
Clicks
13,000+
Conversion Actions
(intent to apply
or contact program)
SOCIAL MEDIA RESULTS
When working with Grapevine, Generation achieved
the following social media results:
35,064,742
Impressions
5,132,324
Reach
223,360
Link Clicks
163,129
Landing Page Views
