Open Arms Surrogacy
and Egg Donation

Oh, Baby!

Based in Sarasota, Open Arms Surrogacy and Egg Donation is recognized as one of the world’s leading surrogacy agencies. In 2017, Open Arms contracted Grapevine to help attract and increase the number of potential surrogates via social media and digital marketing campaigns.

Grapevine began by tracking sociographic and geographic characteristics to identify individuals who are most likely to qualify as surrogates and convert into potential applicants. From there, we developed messaging and curated content to draw attention to the financial benefits of surrogacy and the difference it can make in the lives of families, while offering an urgent call to action to apply.

Grapevine Communications Case Study: Open Arms Surrogacy Tradeshow Rolescreen #2
Grapevine Communications Case Study: Open Arms Surrogacy Web Banner #1
Grapevine Communications Case Study: Open Arms Surrogacy Web Banner #2
Grapevine Communications Case Study: Open Arms Surrogacy Web Banner #3

Since 2017, the results we’ve achieved breathed new life
into the social media and digital marketing
presence for Open Arms to date:

Grapevine Communications Case Study: Open Arms Surrogacy Results Social Media Marketing

2.5+ Million

Social Media Marketing
Ad Impressions

Grapevine Communications Case Study: Open Arms Surrogacy Results Digital Ad Impressions

1.91+ Million

Digital Marketing
Ad Impressions

Grapevine Communications Case Study: Open Arms Surrogacy Results Page Views

15,000+

Social Media & Digital Marketing
Ad Landing Page Views

Grapevine Communications Case Study: Open Arms Surrogacy Results Unique Visitor Traffic to Website

9,210

Digital Media Generated
Unique Visitor Traffic to Website

Grapevine Communications Case Study: Open Arms Surrogacy Results Facebook Live Viewership

26,000+

Facebook Live
Episode Viewership

Grapevine Communications Case Study: Open Arms Surrogacy Results Number of new Surrogates

Social Media & Digital Marketing efforts average 100+ potential
surrogate mother applications per month, totaling 1,800+ to date.

Grapevine Communications Case Study Open Arms Surrogacy Web Banner #4
Grapevine Communications Case Study Open Arms Surrogacy Facebook Live Event
Grapevine Communications Case Study Open Arms Surrogacy Landing Pages

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