When was the last time you searched for your company online? If it’s been awhile, open a new tab and look yourself up. One of the first things you should see at the top, or right-hand side of
If you work in a marketing department or parallel to one, then you’ve probably heard the cries from your team about the changing algorithms and hard-to-keep-up-with trends. The problem we’ve observed is that, as platforms evolve, creators are
And as easy as Disney and many other storytellers make it seem, it’s challenging to navigate the elements of a memorable narrative.
The Definition Dark social is the transmission of content through links via email, instant messaging and text. I first heard the term a few months back, but it turns out it was coined in 2012 by Alexis C.
Since beginning my career in marketing, I have become an ad geek. Unlike most, I give a video more than 5 seconds to wow me before I skip it. If I’m hooked around the 10- to 15-second mark,
News flash, email marketing has not lost its relevance or power. While it’s one of the more seasoned tools, it is still one of the best ways to reach your customers – as long as you don’t spam
I recently saw a post on LinkedIn that caught my attention (a rare thing nowadays). Three paragraphs of text were highlighted and categorized by the length of each sentence. You can read the passage for yourself below. Interesting,