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Heard it Through the Grapevine

Here's what's up

From big events to small pats on the back for jobs well done, there’s always something going on and a reason to celebrate. Our State of the Grape page is your source for up-to-the moment client news and Grapevine views, with recently released articles, blogs, newsworthy announcements and more.

Things move quickly in the world of Grapevine, so check back often.
You never know what will happen next!

If you follow baseball, you may have heard the terms “utility player,” “utility guy,” or maybe a dozen other iterations to describe this specific “position” on a team. Some of the names

As Director of Web Development, I never stop learning and growing. Over the years, I have found that life has a way of teaching us lessons when we least expect them –

Bitly Serving Ads on Your QR Codes and Short Links Bitly recently announced a major update that will affect anyone using its free URL shortening or QR code generation services. Starting in

Picture a creative team brainstorming taglines, designing eye-catching materials and crafting strategic multi-channel campaigns. Typically, that’s what most people think of when they envision a full service creative agency, like ours. And

Creativity gets all the attention when it comes to delivering quality work for our clients. But creativity without a plan of action is just an idea drifting around without a direction –

Pop the cork – it’s a new year and we’re putting the spotlight on… well, us! Here at Grapevine, we’re kicking off 2025 with a juicy twist: the Grape Takeover. With 23

Google has made some major changes to their algorithm with both the (not so) Helpful Content Update and 2024 Core Update. They also reduced free data storage limits, increased prices for data

A Storm in the WordPress World WordPress powers nearly 40% of the internet, making it a safe and reliable platform for millions of sites. While its open-source nature normally includes a supportive

Lakewood Ranch, FL – September 24, 2024 – Grapevine Communications, an award-winning marketing and communications agency with offices in Lakewood Ranch and downtown Sarasota, proudly announces that John Butzko has been named

With the rise of digital marketing, website landing pages, social media channels, influencer marketing, videos – anything that utilizes an online platform – it’s easy to second-guess the power of traditional techniques

You open your phone and pick your favorite social media platform, ranging from Facebook and Instagram to X, LinkedIn or TikTok. What happens next? You’re shuffling through hundreds of posts – and,

We’ve said it before and we’ll say it again – your brand is the face and personality of your business, especially when it comes to enticing and interacting with customers. It’s the

Google’s “Helpful Content” Update Is Not So Helpful To Small Businesses If you have noticed some big changes in your search engine placement recently, you’re not the only one. Google recently updated

It’s undeniable – digital marketing isn’t simply a trend but a cornerstone of business strategy for companies across a wide array of industries. Over the years, consumer habits have undoubtedly evolved, from

Why UI/UX Matters in Marketing Your Business In the ever-changing digital landscape, it’s no secret that target audiences’ attention spans are shrinking and industry competition is fiercer than ever. But the way

Grapevine Communications and Demand Exposure Merge! Bringing Together the Best! As a friend, we wanted you to be among the first to know about this exciting news: Grapevine Communications and Demand Exposure

Across every industry, there is a wide variety of businesses and competition between them is endless. Each company may have their own unique branding, value proposition or systems and processes. But, when

There will always be conversations about the future of marketing – the next hot trend, what strategies will endure another year, and which tools are destined to fall out of favor among

At Grapevine, our team loves hearing a good story – and we’re always excited to fully develop and implement them to work toward our clients’ marketing goals. But with an overflow of

It’s a new year, which means your company’s marketing strategy for 2024 will likely include fresh approaches and ideas. In our dynamic world, where everything from the digital realm to business is

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