Grapevine Communications | Blog

Intern-Combatting Stereotypes

Hello. My Name is: Intern

One Non-existent Coffee Run at a Time

“Oh, you’re an intern? You get coffee for people then, right?” Wow, good one! Haven’t heard that one before!  

In a world of stereotypes, breaking through can be difficult. Interns, heed my advice to be remembered as more than “the intern”: 

Read more: Intern-Combatting Stereotypes

Comments of a Commuter

As a resident of North Port and an employee at Grapevine, I have been commuting for the past 5+ years. This, of course, makes me an expert on interstate driving and behaviors.  

Read more: Comments of a Commuter

Dealing with Bad Facebook Reviews

If you have a Facebook page for your business, you may want to think twice about enabling reviews. While using Facebook to promote your business, the business reviews functionality could hurt more than help. There are tight restrictions on what you can and can’t do with them. For example, you can’t review or remove bad reviews.

Read more: Dealing with Bad Facebook Reviews

Writer’s Block: Spicing Up Your Social Media

Trying to conquer the social media landscape can be an uphill battle. Each platform engages audiences differently, making it difficult to simply post the same message and generate success across the board. Your carefully crafted content may engage hundreds of potential customers on Facebook, but your audience on Instagram prefers dynamic photos and hash tags to lengthy text. Social media is like a child with no parenting manual, and writing for your business day after day can become exhaustive and repetitive. Follow these five basic tips to help keep your page and yourself fresh, vibrant and relevant:

Read more: Writer’s Block: Spicing Up Your Social Media

SEO: Optimizing Headlines

Web page headlines are used in much the same way as newspaper headlines. They are intended to present the subject of the page clearly and succinctly while helping readers find the content they are interested in. HTML headlines come in sizes from H1 to H6, with H1 being the largest and most important. Headlines have a very large impact on search engine placement and every page of your website should have at least one of them.

Here are a few tips on how and where to use headlines to improve your search engine placement and the readability of your web pages.

Read more: SEO: Optimizing Headlines

SEO: Optimizing META Descriptions

SEO: Optimizing META Descriptions Tutorial

The META Description tag of a web page is commonly used by search engines in their search results. As with the page title, the description tag needs to serve both as a tool to achieve search placement results and as a way to attract users to click on your link. As search engines get better at "reading" pages, you can expect your description tags to have less and less importance.  Google already ignores meta tags and creates descriptions from content on the page when its algorithm determines it is irrelevant or misleading.

Crafting and optimizing META Description tags can be very easy, as long as you keep a few rules in mind.

Read more: SEO: Optimizing META Descriptions

SEO: Optimizing Page Titles

SEO: Optimizing Page Titles

So, you want to handle your search engine optimization in-house and don't know where to start. Well, if you already have a website and domain name, the next thing you will want to look at are your web page titles. Here is a short how-to guide on optimizing your web page titles.

Optimizing titles can be very easy, as long as you keep these rules in mind.

Read more: SEO: Optimizing Page Titles

3 Steps to Building Your Personal Brand

3 Steps to Building Your Personal Brand

Marketing is no longer just for the workplace. Whether you are an accomplished business owner or a recent graduate, your personal brand can make or break your career depending on how you care for and cultivate it.  If you’re unsure of where to start, here are three simple steps to use as a guide...

Read more: 3 Steps to Building Your Personal Brand

Canadian Anti-spam

New Canadian anti-spam law is now in effect and penalties for violation are up to $10 million (Canadian). The law does apply to American businesses, and you could be held personally liable for the penalties. Here is what you need to know to avoid serious fines.

Read more: Canadian Anti-spam

Who Owns Your Website?

Are you married to your webmaster or hosting company? Do you really own your website? If you needed to make changes to your site or move it to a new hosting company, could you do it? Breaking up can get ugly.

If you don’t have access to -- and 100% control over -- all your websites and online assets, you need to read this blog post. We have worked with many companies that had no control over their own websites, and in some cases, they didn’t even own their websites. Here is what you need to know about owning and managing your online assets.

Read more: Who Owns Your Website?

5 Things To Do Before You Build A Website

If you want your next website to succeed and improve your business, there are several things that you can do before you get started that will help tremendously. Keep in mind, it doesn’t matter if this is your first website or the 10th generation redesign. If you start your project with these five simple tasks, you will get more out of your site.

Read more: 5 Things To Do Before You Build A Website

Stop Waiting to Optimize Your Website – Get Mobilized

Cell phones are everywhere. More specifically, smart phones are everywhere, and they bring a world of information and opportunity to the palm of any hand. Long gone are the days when you had to wait to get home or to the office to sit in front of a computer for your online communication. People are on the go, taking their powerful devices along for the ride to bring an unprecedented level of connectivity. If your business website is optimized, you put your company right where it needs to be – easily accessible for any current or future customer at any time and any place.

Read more: Stop Waiting to Optimize Your Website – Get Mobilized

What’s Your Elevator Speech?

Life is full of wonderful surprises found around unexpected corners. Whether you are a professional in search of expanding your business or a salesperson looking to make a new connection, it makes sense to be prepared to run into just about anyone, anywhere. The one thing you should expect, however, is to lack the luxury of time when you do.

Read more: What’s Your Elevator Speech?

What is Inbound Marketing?

You may have heard a lot of hype and buzz about inbound marketing lately. Now you are wondering what it is and how it is different from what you are already doing. Hang on to your hat, because we are going to give you the quick and easy tour of inbound marketing and how you can use it.

Read more: What is Inbound Marketing?

What’s In a Brand?

There are certain symbols we see every day that no longer need words to tell us what they represent.

Those bright yellow “golden arches” are recognizable from miles away. When you see them, you know the meal experience you’ll get if you head there for a bite. It’s branded in your mind.

Read more: What’s In a Brand?

Grapevine Gets A New Website

Welcome to our newly redesigned website here at! It has been many months in the making, but it is finally done. Our team thought you might like to know a little bit more about the process and technology we used to create our refurbished online home.

Read more: Grapevine Gets A New Website

The Power of Paper

Print Collateral Still Has a Place in Your Communications Plan

As you set your annual marketing budget, you may be wondering if traditional print collateral still has a place in your communications strategy. After all, doesn’t everyone receive their information online nowadays?

Not necessarily. Before you delete that print collateral line item from next year’s budget, consider some of the benefits of brochures, direct mail, postcards and flyers.

Read more: The Power of Paper

Cyber Attacks

Cyber Attacks Against US Sites and Wordpress From China On the Rise

Over the past several years, cyber attacks against companies world-wide have continued to escalate. While the government has not made any official comment on the problem, industry experts, web hosts and software makers have issued security alerts and patches to help combat the onslaught of attacks that seem to be predominantly originating from China, Russia and Turkey.

Read More: Who is at risk...Cyber Attacks

10 Search Engine Optimization Tips

It never fails to amaze me how much bad information is out there about search engine optimization. Some SEO companies and specialists really want you to believe that it is WAY too complicated for you to handle on your own and that the technology changes too fast for you to keep on top of it. Well, I am here to tell you it is not that complicated; And if you keep these 10 key points in mind, you can do it. If after reading this you still need a professional, Grapevine can help.

Read more: 10 Search Engine Optimization Tips

10 Reasons You Need A Website

So, you are wondering if your business really needs a website. You may have an established business that has gotten along very well without one for years, or you may be in the start-up phase of a new venture.  In either case, the future of your business may depend on being able to reach and service customers online. From brand protection to customer service, your website can help you get ahead of the competition and stay there. 

Here are 10 reasons why your business needs a website:

Read more: 10 Reasons You Need A Website