Grapevine Communications | Blog

3 Steps to Building Your Personal Brand

3 Steps to Building Your Personal Brand

Marketing is no longer just for the workplace. Whether you are an accomplished business owner or a recent graduate, your personal brand can make or break your career depending on how you care for and cultivate it.  If you’re unsure of where to start, here are three simple steps to use as a guide...

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Canadian Anti-spam

New Canadian anti-spam law is now in effect and penalties for violation are up to $10 million (Canadian). The law does apply to American businesses, and you could be held personally liable for the penalties. Here is what you need to know to avoid serious fines.

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Who Owns Your Website?

Are you married to your webmaster or hosting company? Do you really own your website? If you needed to make changes to your site or move it to a new hosting company, could you do it? Breaking up can get ugly.

If you don’t have access to -- and 100% control over -- all your websites and online assets, you need to read this blog post. We have worked with many companies that had no control over their own websites, and in some cases, they didn’t even own their websites. Here is what you need to know about owning and managing your online assets.

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5 Things To Do Before You Build A Website

If you want your next website to succeed and improve your business, there are several things that you can do before you get started that will help tremendously. Keep in mind, it doesn’t matter if this is your first website or the 10th generation redesign. If you start your project with these five simple tasks, you will get more out of your site.

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Stop Waiting to Optimize Your Website – Get Mobilized

Cell phones are everywhere. More specifically, smart phones are everywhere, and they bring a world of information and opportunity to the palm of any hand. Long gone are the days when you had to wait to get home or to the office to sit in front of a computer for your online communication. People are on the go, taking their powerful devices along for the ride to bring an unprecedented level of connectivity. If your business website is optimized, you put your company right where it needs to be – easily accessible for any current or future customer at any time and any place.

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What’s Your Elevator Speech?

Life is full of wonderful surprises found around unexpected corners. Whether you are a professional in search of expanding your business or a salesperson looking to make a new connection, it makes sense to be prepared to run into just about anyone, anywhere. The one thing you should expect, however, is to lack the luxury of time when you do.

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What is Inbound Marketing?

You may have heard a lot of hype and buzz about inbound marketing lately. Now you are wondering what it is and how it is different from what you are already doing. Hang on to your hat, because we are going to give you the quick and easy tour of inbound marketing and how you can use it.

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What’s In a Brand?

There are certain symbols we see every day that no longer need words to tell us what they represent.

Those bright yellow “golden arches” are recognizable from miles away. When you see them, you know the meal experience you’ll get if you head there for a bite. It’s branded in your mind.

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Grapevine Gets A New Website

Welcome to our newly redesigned website here at grapeinc.com! It has been many months in the making, but it is finally done. Our team thought you might like to know a little bit more about the process and technology we used to create our refurbished online home.

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The Power of Paper

Print Collateral Still Has a Place in Your Communications Plan

As you set your annual marketing budget, you may be wondering if traditional print collateral still has a place in your communications strategy. After all, doesn’t everyone receive their information online nowadays?

Not necessarily. Before you delete that print collateral line item from next year’s budget, consider some of the benefits of brochures, direct mail, postcards and flyers.

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Cyber Attacks

Cyber Attacks Against US Sites and Wordpress From China On the Rise

Over the past several years, cyber attacks against companies world-wide have continued to escalate. While the government has not made any official comment on the problem, industry experts, web hosts and software makers have issued security alerts and patches to help combat the onslaught of attacks that seem to be predominantly originating from China, Russia and Turkey.

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10 Search Engine Optimization Tips

It never fails to amaze me how much bad information is out there about search engine optimization. Some SEO companies and specialists really want you to believe that it is WAY too complicated for you to handle on your own and that the technology changes too fast for you to keep on top of it. Well, I am here to tell you it is not that complicated; And if you keep these 10 key points in mind, you can do it. If after reading this you still need a professional, Grapevine can help.

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10 Reasons You Need A Website

So, you are wondering if your business really needs a website. You may have an established business that has gotten along very well without one for years, or you may be in the start-up phase of a new venture.  In either case, the future of your business may depend on being able to reach and service customers online. From brand protection to customer service, your website can help you get ahead of the competition and stay there. 

Here are 10 reasons why your business needs a website:

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